Defining & de-risking your innovation.

How to attract a new customer segment? How to tackle tomorrow’s ESG challenges, grow market share, optimize a product's market fit, or simply determine if an innovation is worth the investment?

The right strategy provides the foundation on which all that follows is built. That’s why our experts, who guide you in exploring and defining your future, work shoulder to shoulder with the engineers, designers and business developers who will bring it to life.

What we do


Market research

De-risking your idea by ensuring its desirability. Our researchers use the right research methodology at the right time. We deepdive in the “why” with qualitative research, validate the size of the insights with quantitative research, or explore with desk research and trend analysis.

Innovation management

Coming up with one innovation is great, but how do you create the right culture and governance needed to fully implement the innovation into your company's DNA? Made helps you through increasing awareness, sharing tools and defining a personalized governance that works for your company.

Business design

Not every great idea is worth the investment. We de-risk your innovation by ensuring it is viable. Made supports you in every stage, from high level business models, to detailed financial plans. 

Venture building

Struck by a great idea? Let us shape it into actual products & services. Together with you and your potential customer we co-create the ideal product and service. This results in a clear MVP, a roadmap on how to get there, and the investment pitch needed to make it a reality.

      Made follows a solid yet adjustable process, meeting all our expectations in terms of timeline, methodology and desired outcome.

Fred KomorowskiSenior Manager, Product Marketing Respiratory Care (EMEA)

Our work

      Strategy delivered.

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